I’m currently designing future off-road control features for future Land Rover vehicles. This includes 4x4i, All Terrain Progress Control, off-road recovery, vehicle surround cameras, and more. Due to confidentiality, I’m unable to share further project details at this time.
I designed the digital off-road centre to deliver both functional capability and an engaging experience for Defender drivers balancing visual richness with safety and attention management, while staying competitive with graphically advanced rivals.
Below are images of the current Land Rover Defender OCTA (Released July 2024), alongside examples of the current PIVI Pro system and its off-road features.
Resolve issues from the current system
Who are Defender customers?
What do they want from a Defender?
Compare and review other OEMs
Low fidelity concept generation
Rapid Figma prototypes
Functional but also memorable and fun.
Ensure a manageable cognitive load
Reviews with tech team and engineers
Work with Defender design team