2024 - Present

Defender Off Road Control Centre

I’m currently designing future off-road control features for future Land Rover vehicles. This includes 4x4i, All Terrain Progress Control, off-road recovery, vehicle surround cameras, and more. Due to confidentiality, I’m unable to share further project details at this time.

I designed the digital off-road centre to deliver both functional capability and an engaging experience for Defender drivers balancing visual richness with safety and attention management, while staying competitive with graphically advanced rivals.

Below are images of the current Land Rover Defender OCTA (Released July 2024), alongside examples of the current PIVI Pro system and its off-road features.

Pain Points

Resolve issues from the current system

User Research

Who are Defender customers?

User Personas

What do they want from a Defender?

Bench Marking

Compare and review other OEMs

Ideation

Low fidelity concept generation

Prototyping

Rapid Figma prototypes

World Class User Experience

Functional but also memorable and fun.

Attention Management

Ensure a manageable cognitive load

Technical Feasibility

Reviews with tech team and engineers

High Fidelity Design Vision

Work with Defender design team